What is it about?
This study fills an important gap in the literature by exploring the effects of the attractiveness of a non-monetary promotion with premiums on credit card purchase intention and brand selection.
Featured Image
Why is it important?
This study fills an important gap in the literature by exploring the effects of the attractiveness of a non-monetary promotion with premiums on credit card purchase intention and brand selection.
Read the Original
This page is a summary of: Non-monetary sales promotion effects on credit cards, Journal of Financial Services Marketing, February 2017, Nature,
DOI: 10.1057/s41264-017-0017-6.
You can read the full text:
Contributors
The following have contributed to this page
