All Stories

  1. Propensity for technological adoption: an analysis of effects size in the banking sector
  2. Concreto ou abstrato? Um esquema conceitual das representações mentais da economia compartilhada
  3. A influência da Informação Nutricional em Alimentos e Bebidas na Intenção de Compra de Jovens Consumidores
  4. The role of satisfaction in fashion marketing: a meta-analysis
  5. Behaviour-Based and Outcome-Based Control Systems: A Meta-Analytic Study
  6. The brand experience extended model: a meta-analysis
  7. Food Package Familiarity and Perceived Amount of Verbal Information in Frugal Behavior
  8. Construal level and collaborative consumption: An exploratory approach
  9. The moderating effect of managers' leadership behavior on salespeople's self-efficacy
  10. Effects of belief in luck on the attractiveness of loyalty programmes
  11. Apps for mobile banking and customer satisfaction
  12. The antecedents and consequents of materialism
  13. Meta-Analysis of Materialism in Youths
  14. The role of Agility and Institutional Barriers
  15. MEANINGS OF CONSUMPTION OF WINE
  16. QUALITY ANALYSIS OF SCIENTIFIC ARTICLES OF MARKETING AREA
  17. Non-monetary sales promotion effects on credit cards
  18. key antecedent and consequent constructs of satisfaction in higher education.
  19. intention of using slimming products and their possible consequences
  20. satisfaction in the banking sector
  21. Choice of Entry Mode in International Markets
  22. The antecedents of export performance
  23. Perception of Brand and Consumption Conspicuous
  24. Long- and Short-Term Effects of Sales Promotions
  25. Market orientation, learning orientation and new product success
  26. Experiential value and domain-specific innovativeness
  27. DOMAIN-SPECIFIC INNOVATIVENESS: A META-ANALYSIS
  28. Antecedents and Consequences of Satisfaction in Tourism and Hospitality
  29. THE EFFECT OF TECHNOLOGICAL TURBULENCE ON NEW PRODUCTS SUCCESS
  30. Network Effects on Radical Innovation and Financial Performance
  31. EFFECTS OF DISCOUNT SALES PROMOTION IN PURCHASE INTENT
  32. INVOLVEMENT AND PRIDE IN PRICE BUNDLING CONSUMPTION DECISIONS
  33. promotion techniques sale
  34. PERCEIVED QUALITY OF ONLINE SELF-SERVICE
  35. Moderating Effects of Sales Promotion Types
  36. How price bundling affects football ticket purchases
  37. An analysis of the influence of discount sales promotion
  38. Learning Orientation and Radical Innovation as Antecedents of Business Performance
  39. the influence of consumer–employee interaction quality in store
  40. validation of uniqueness consumption in an urban tribe
  41. brand, brand image, and the moderating role of scent in the purchase intent
  42. ASPECTS FOR BUYING CARS AMONG A GROUP OF BRAZILIAN C CLASS YOUNG
  43. Entrepreneurial capacities
  44. methodologies in the journals of Product Development
  45. Sales Promotion articles published over the past 15 years
  46. What Motivates Brazilian Academic Researchers to Transfer Technology
  47. Market Innovation Capacity, Consumer Orientation, and the New Product Success.
  48. Patent Applications on Representative Sectors of Biotechnology in Brazil: an Analysis of the Last Decade
  49. Students' trust, value and loyalty
  50. antecedents of student loyalty in higher education
  51. Scientific research on marketing in Brazil
  52. What do we need to learn?
  53. University-Industry Technology Transfer Processes
  54. Factors that influence the university-industry technology transfer process
  55. Marketing metrics
  56. perceived design characteristics and customers' purchase values
  57. Personality and loyalty
  58. The Impact of Management Development in the Organizational Performance
  59. A relação entre a intangibilidade, o risco percebido e o conhecimento
  60. Technological and organizational indicators of CRM
  61. Internal resources of the firm and firm performance
  62. Loyalty's Antecedents
  63. Organizational learning process and firm performance
  64. Scientific Research in Marketing
  65. Market Orientation and its influence on the organizational performance
  66. Re-Evaluation of the MARKOR Scale Dimensions
  67. Forms of Market Orientation in the Retail Apparel Industry in Brazil
  68. inventory of marketing survey research published in the years 90
  69. scientific production of the marketing area in Brazil