What is it about?
"Juan in a Hundred" is a book-length study of television news reporting on Latinos. Otto Santa Ana reviews a full year of contemporary news stories about Latinos. He reveals significant journalistic limitations that are hidden by the networks' (ABC, CBS, NBC and CNN) high production values. To capture the full semiotic range of televised network reporting about Latinos, he has expanded earlier work about cognitive metaphor analysis (of newspapers) by blending recent cognitive science with humanist scholarship. His work explains why news viewers form misunderstandings about Latinos from the news they watch. He offers a range of recommendations, from modest to radical, to address these limitations.
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Why is it important?
Television network news (NBC, CBS, ABC and CNN) still is the most important and trusted news source for the US viewing public. I study the reporting on US LATINOS and IMMIGRANTS in terms of (1) the distribution of news stories, (2) the imagery used, and (3) how people absorb these images.
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This page is a summary of: Juan in a hundred: The representation of Latinos on network news by Otto Santa Ana, Latino Studies, December 2014, Springer Science + Business Media,
DOI: 10.1057/lst.2014.60.
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