What is it about?

Comparing a succesfull destination with an unsuccessfull attempt

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Why is it important?

Organising for long term survival

Perspectives

Real life cases explain in depth how to go about it

Professor Jan Mattsson
Roskilde Universitet

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This page is a summary of: Destination development through entrepreneurship: a comparison of two cases, Tourism Management, August 2005, Elsevier,
DOI: 10.1016/j.tourman.2004.02.017.
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