What is it about?
The specific domain of a product and the perception of innovation are topics that aroused interest in research in the last twenty years, especially after the development of the domain-specific innovativeness (DSI) construct. This paper conducted a meta-analysis to assess the consequents of the DSI.
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Why is it important?
The results showed significant relationships between the consequents: adoption of innovation, attitude, behavioral intention, product usage, opinion leader and risk perception. Furthermore, it was noted that the research method (survey vs. experimental) and the country of application (Western vs. Eastern) were moderating factors of the relationships between DSI, opinion leader and behavioral intention.
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This page is a summary of: Domain-specific innovativeness: a meta-analysis in business and consumer, RAI revista de administração e inovação, April 2016, Elsevier,
DOI: 10.1016/j.rai.2016.03.003.
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