What is it about?
This article examines the moderating influence of environmental consciousness and recycling intentions on green purchase behavior (GPB) in an emerging economy.
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Why is it important?
Through this study, we attempt to significantly contribute to the existing body of knowledge on green marketing by ascertaining the role of those ethical constructs, on GPB.
Perspectives
The study offers managerial insights for green marketers to operate in fast-growing emerging markets.
Dr. Pradeep Kautish
Department of Marketing, Institute of Management, Nirma University, Ahmedabad, Gujarat, India
Read the Original
This page is a summary of: The moderating influence of environmental consciousness and recycling intentions on green purchase behavior, Journal of Cleaner Production, August 2019, Elsevier,
DOI: 10.1016/j.jclepro.2019.04.389.
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