What is it about?
How to measure the perceived product design affordance within the marketing context by highlighting also the symbolic affordances as an undertheorized dimension of perceived affordance concept.
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This page is a summary of: Perceived design affordance of new products: Scale development and validation, Journal of Business Research, December 2020, Elsevier,
DOI: 10.1016/j.jbusres.2020.08.010.
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