What is it about?
The research study reveals two sets of specific management responsibilities for a corporate heritage identity: corporate heritage management activities and corporate heritage implementation strategies. It provides a management framework that is of utility to academics but more importantly managers who are tasked with managing an organisation imbued with an enviable corporate heritage.
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Why is it important?
This article provides a management framework that is of utility to academics but more importantly managers who are tasked with managing an organisation imbued with an enviable corporate heritage. It is derived from a prolonged empirical study into the phenomenon of succesfull heritage institutions.
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This page is a summary of: Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity, Journal of Business Research, November 2014, Elsevier,
DOI: 10.1016/j.jbusres.2014.06.019.
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