What is it about?
It articulates the method for partitioning data in B2B marketing experiments
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Why is it important?
It maximize research resources utilization in experimental research.
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This page is a summary of: Data and resource maximization in business-to-business marketing experiments: Methodological insights from data partitioning, Industrial Marketing Management, August 2018, Elsevier,
DOI: 10.1016/j.indmarman.2018.08.007.
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