What is it about?
This research article examines the influence of product perceived quality when purchasing store brands. It seems that the perceived quality of store brands differs from national or manufacturer brands.
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This page is a summary of: Store brands’ purchase intention: Examining the role of perceived quality, European Research on Management and Business Economics, May 2017, Elsevier,
DOI: 10.1016/j.iedeen.2016.10.001.
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