Determinants of Consumers’ Acceptance of Voice Assistance Technology: Integrating the Service Robot Acceptance Model and Unified Theory of Acceptance and Use of Technology

What is it about?

Users are increasingly using AI-based applications in their daily activities, with voice assistants playing a more advanced and pervasive role. However, little is known about the specific drivers of user acceptance of voice assistance technology. Therefore, a conceptual model was developed that integrates factors from the Service Robot Acceptance Model (sRAM), and Unified Theory of Acceptance and Use of Technology (UTAUT). The model will be tested with a large-scale survey of respondents of different ages, genders, and educational levels.

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Why is it important?

This ongoing research focuses on users’ acceptance of the use of digital voice assistants in their daily lives and suggests a model that considers the factors that enable their acceptance.