What is it about?
The introduction unfolds the author’s motivation for writing the book, The Value Orientations of Buddhist and Christian Entrepreneurs—A Comparative Perspective on Spirituality and Business Ethics, which pertains to the field of business spirituality. Comparing Buddhism and Christianity is not a newfangled phenomenon, but studying and comparing Buddhist and Christian values and their influence on business is a less researched area. The chapter presents the qualitative research methodologies that were applied and gives an overview of the research participants. In doing so, it introduces the characteristics of eleven Buddhist and eleven Christian entrepreneurs from Hungary who took part in the qualitative exploratory study. The chapter offers a concise preview of the chapters and details the questions that are addressed in the investigation of the value orientations of Buddhist and Christian entrepreneurs.
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Why is it important?
It is the first chapter of the book that highlights its subject and includes the introduction.
Perspectives
It is the first chapter of the book, which is necessary for understanding the thread of the argumentation throughout the book.
Dr Gábor Kovács
Budapesti Corvinus Egyetem
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This page is a summary of: Introduction, January 2020, Springer Science + Business Media,
DOI: 10.1007/978-3-030-46703-6_1.
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