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Consumer ethnocentrism and consumer animosity have witnessed a historical evolution in the literature, yet the literature is limited given four factors: (a) a lack of systematic assessments and comprehensive summaries in the field, (b) a dominance of quantitative research studies, (c) a scarcity in historical reviews, and (d) a lack of a common understanding of the link between consumer ethnocentrism and consumer animosity.

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This page is a summary of: Consumer ethnocentrism and consumer animosity: A literature review, Strategic Change, January 2021, Wiley,
DOI: 10.1002/jsc.2384.
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