Gaining access for multi-organisation survey research

What is it about?

Gaining physical access to potential respondents is crucial to survey research. Yet accounts and insights regarding this daunting and problematic aspect are rare. Specialist methods literature offers few insights into the actual realities likely to be faced in the real world. We offer clear insights into the issues and implications for rigor associated with gaining access when undertaking Internet surveys using both purchased lists (databases) and volunteer panels. In particular, we highlight the importance of recognizing that gaining access is often problematic, and offer recommendations for research practice, thereby assisting the mitigation of potential problems.

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Why is it important?

Without physical access to potential respondents, surveys are doomed to failure. This paper looks at the often ignored issues associated with gaining physical access when using Internet surveys with purchased lists (databases) and volunteer panels..