All Stories

  1. Effects of ethical ideologies and perceptions of CSR on consumer behavior

    Article • Journal of Business Research, May 2016, Elsevier

    Dr Yeyi Liu

  2. Gratitude and Late Adolescents’ School Well-being: The Mediating Role of Materialism

    Article • Social Indicators Research, June 2015, Springer Science + Business Media

    Dr Yeyi Liu

  3. Why recommend a brand face‐to‐face but not on Facebook? How word‐of‐mouth on online social sites differs from traditional word‐of‐mouth

    Article • Journal of Consumer Psychology, May 2014, Wiley

    Professor Simon J Bell, Mr H J, Dr Yeyi Liu, Andreas Eisingerich