All Stories

  1. The Temporary Marketing Organization

    Article • Journal of Marketing, December 2018, SAGE Publications

    Professor Simon J Bell, Dr Allegre L Hadida

  2. Why recommend a brand face‐to‐face but not on Facebook? How word‐of‐mouth on online social sites differs from traditional word‐of‐mouth

    Article • Journal of Consumer Psychology, May 2014, Wiley

    Professor Simon J Bell, Mr H J, Dr Yeyi Liu, Andreas Eisingerich