All Stories

  1. How People Respond to the Brand-Issue Fit in Brand Activism

    Article • Journal of the Association for Consumer Research, September 2024, University of Chicago Press

    Serwaa Karikari

  2. Marketing a corn dough product in Ghana

    Article • The CASE Journal, June 2024, Emerald

    Serwaa Karikari

  3. Reasons for (and outcomes of) social media use in Ghana

    Article • Technological Forecasting and Social Change, October 2017, Elsevier

    Dr Kofi Osei-Frimpong, Serwaa Karikari