All Stories

  1. Marketing professionals’ adoption of artificial intelligence and its influence on marketing efficiency
  2. A green step forward: the role of green marketing in nurturing green customer loyalty
  3. Untangling the dynamic nature of entrepreneurial passion by using the latent transition analysis approach
  4. Exploring resistance barriers in travelers' word of mouth for mobile payment systems: Mediating effects of trust and usage intention
  5. Integrating Muslim‐Friendly Tourist Destination Image, Value, Satisfaction and Muslim Actual Visit Behaviour in the Travel Industry
  6. Muslim-friendly tourist destination image in travel and hospitality industry: Conceptualization and scale development
  7. Understanding the impact of national culture differences on customers’ online social shopping behaviours
  8. Is warmth more critical than competence? Understanding how destination gender affects destination identification and destination advocacy
  9. Exploring the link between entrepreneurial passion and SMEs retailers’ performance: The role of exploration and exploitation under different cultural contexts
  10. Understanding the relationship between marketing analytics, customer agility, and customer satisfaction: A longitudinal perspective.
  11. Understanding the link between net promoter score and e-WOM behaviour on social media: The role of national culture
  12. Does destination gender matter for destination brand attachment and brand love? The moderating role of destination involvement
  13. The role of destination gender in shaping tourists’ responses toward destinations: The mediating role of destination stereotypes
  14. A Rejoinder to: ‘Questioning the Appropriateness of ExaminingGuanxiin aWastaEnvironment: Why Context Should Be Front and Center in Informal Network Research – A Commentary on “De-Linking from Western Epistemologies: UsingGuanxi-Typ...
  15. The dark side of travel: the effect of tourist harassment on destination image and destination revisit intent: a moderated mediation approach
  16. Understanding the Factors Affecting Travel Avoidance behavior During the COVID-19 Pandemic: Findings From a Mixed Method Approach
  17. A new proposed model for tourists' destination image formation: the moderate effect of tourists' experiences
  18. The Impact of HDA, Experience Quality, and Satisfaction on Behavioral Intention: Empirical Evidence from West Sumatra Province, Indonesia
  19. Tackling the complexity of guests' food waste reduction behaviour in the hospitality industry
  20. The Impact of Credibility Attributes on Consumer Intention to Adopt Information on Social Networking Sites
  21. Cross-national differences in travelers’ continuance of knowledge sharing in online travel communities
  22. Determinations of system justification versus psychological reactance consumer behaviours in online taboo markets
  23. Cross-national differences in big data analytics adoption in the retail industry
  24. An investigation of the causality links in the balanced scorecard: The case of the Gulf Cooperation Council hospitality industry
  25. De-Linking From Western Epistemologies: Using Guanxi-Type Relationships to Attract and Retain Hotel Guests in the Middle East – ERRATUM
  26. A multilevel investigation of the link between ethical leadership behaviour and employees green behaviour in the hospitality industry
  27. De-Linking From Western Epistemologies: UsingGuanxi-Type Relationships to Attract and Retain Hotel Guests in the Middle East
  28. Implementing Modern Human Resources Strategies in the Public Sector
  29. Understanding the link between CSR and employee green behaviour
  30. Which consumer feedback metrics are the most valuable in driving consumer expenditure in the tourism industries? A view from macroeconomic perspective
  31. Determinants of Innovative Behaviour in the Hotel Industry: A cross-Cultural Study
  32. Understanding Guests’ Intention to Visit Green Hotels
  33. Understanding the role of technological factors and external pressures in smart classroom adoption
  34. Understanding citizen intention to use m-government services: an empirical study in the UAE
  35. Integrating internal branding antecedents, customer and job satisfaction in the public sector
  36. ADOPTION AND ACCEPTANCE OF SMART TEACHING BY HIGHER EDUCATION INSTRUCTORS
  37. Antecedents and consequences of social media marketing use: an empirical study of the UK exporting B2B SMEs
  38. Examining the antecedents and consequences of trust in the context of peer-to-peer accommodation
  39. Institutional contradiction and BSC implementation: comparative organizational analysis
  40. Converting hotels website visitors into buyers
  41. Integrating Destination Attributes, Political (In)Stability, Destination Image, Tourist Satisfaction, and Intention to Recommend: A Study of UAE
  42. Integrating and extending competing intention models to understand the entrepreneurial intention of senior university students
  43. ENTREPRENEURSHIP EDUCATION AND EMPLOYABILITY OF UAE HIGHER EDUCATION BUSINESS STUDENTS
  44. Customer Orientation Implementation Constructs in the Banking Sector
  45. A Triangulation Study to Assess the Perceived City Image in the Arab Middle East Context: The Case of Al-Ain in the UAE
  46. Dimensions of the perceived value of malls: Muslim shoppers’ perspective
  47. Muslim world: A study of tourism & pilgrimage among OIC Member States
  48. An empirical study of the relationship between shopping environment, customer perceived value, satisfaction, and loyalty in the UAE malls context
  49. Measuring hotel performance using the balanced scorecard: A theoretical construct development and its empirical validation
  50. Measuring the perceived value of malls in a non-Western context: the case of the UAE
  51. The role of Islamic religiosity on the relationship between perceived value and tourist satisfaction
  52. Emerging Research on Islamic Marketing and Tourism in the Global Economy
  53. Muslim Tourist Perceived Value in the Hospitality and Tourism Industry
  54. Testing and Validating Customer Relationship Management Implementation Constructs in Egyptian Tourism Organizations
  55. Integrating Muslim Customer Perceived Value, Satisfaction, Loyalty and Retention in the Tourism Industry: An empirical study
  56. Choice of export entry mode by developing economies SMEs
  57. Leadership Teaching Impact on Tourism Students’ Attitudes and Perceptions Toward Leadership in Developing Economies: The Case of Egypt
  58. E-Marketing in Developed and Developing Countries
  59. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies
  60. Factors affecting customer switching behaviour in the mobile phone market: the case of Egypt
  61. The impact of E-marketing use on small business enterprises' marketing success
  62. Towards a High-Quality Religious Tourism Marketing: The Case of Hajj Service in Saudi Arabia
  63. DMA Model: Understanding Digital Marketing Adoption and Implementation by Islamic Tourism Organizations
  64. Successful Customer Relationship Management Programs and Technologies
  65. Successful Customer Relationship Management Programs and Technologies
  66. The Effect of the Internet Use on Customer Relations and Targeting Activities
  67. Integrating internal customer orientation, internal service quality, and customer orientation in the banking sector: an empirical study
  68. Drivers and Barriers to Online Social Networks’ Usage
  69. Factors Affecting the Success of Online Branding
  70. CRM in the Context of Airline Industry
  71. Factors affecting the success of world class manufacturing implementation in less developed countries
  72. Extending TAM and IDT to Predict the Adoption of the Internet for B-to-B Marketing Activities
  73. Towards a Successful CRM Implementation in Banks: An Integrated Model
  74. The implementation of world class manufacturing techniques in Egyptian manufacturing firms
  75. Developing New Products in the Hospitality Industry: A Case of Egypt
  76. Making Business-to-Business International Internet Marketing Effective: A Study of Critical Factors Using a Case-Study Approach
  77. How to profit from the balanced scorecard
  78. The Influence of the Internet on B-to-B International Marketing Activities: An Empirical Study of the UK Companies
  79. B2B international internet marketing
  80. International internet marketing
  81. Factors affecting the success of business‐to‐business international Internet marketing (B‐to‐B IIM): an empirical study of UK companies
  82. The Internet: new international marketing issues
  83. A cross‐industry review of B2B critical success factors
  84. Hotel Balanced Scorecard Scale
  85. Drivers and Barriers to Online Social Networks’ Usage
  86. E-Government in Less Developed Countries
  87. E-Government in Less Developed Countries
  88. Extending TAM and IDT to Predict the Adoption of the Internet for B-to-B Marketing Activities
  89. Factors Affecting the Success of Online Branding
  90. CRM in the Context of Airline Industry
  91. Extending TAM and IDT to Predict the Adoption of the Internet for B-to-B Marketing Activities