All Stories

  1. The impact of emotional perceived value on hotel guests’ satisfaction, affective commitment and loyalty
  2. The Impact of Hotel Service Encounters on Behavioral Outcomes: The Moderating Effect of Hotel Star Rating
  3. Airline brand equity: do advertising and sales promotion matter? An empirical evidence from UAE traveler’s perspective
  4. Guest-based hotel equity: scale development and validation
  5. Modelling the relationship between hotel perceived value, customer satisfaction, customer loyalty
  6. Dimensions of the perceived value of malls: Muslim shoppers’ perspective
  7. An empirical study of the relationship between shopping environment, customer perceived value, satisfaction, and loyalty in the UAE malls context
  8. Measuring the perceived value of malls in a non-Western context: the case of the UAE
  9. Investigating the Relationship Between Shopping Mall Patronage Motives and Customer Satisfaction Using Importance-Satisfaction Analysis
  10. Shopping malls attractiveness: a segmentation approach
  11. Revamping the value chain in exhibition facilities: the case of the Dubai exhibition industry
  12. Ads Avoiding Behavior: A Study of the Determinants of TV Ads Avoiding Between Light and Heavy Avoiders in Greater Cairo