All Stories

  1. Choosing between generic and branded drugs: the effect of COO

    Article • Journal of Product & Brand Management, April 2016, Emerald

    Professor Mourad Touzani, fatma smaoui

  2. Acculturation in situ in the MENA: its influence on consumer behavior and marketing practices

    Article • Journal of Macromarketing, September 2015, SAGE Publications

    Professor Mourad Touzani, fatma smaoui

  3. Country-of-origin and emerging countries: revisiting a complex relationship

    Article • Qualitative Market Research An International Journal, January 2015, Emerald

    Professor Mourad Touzani, Mrs Mouna Myriam Labidi, fatma smaoui

  4. Being Fashionable in Today’s Tunisia: What About Cultural Identity?

    Article • Edward Elgar Publishing

    fatma smaoui