All Stories

  1. Solution business fitness: measuring and managing across business logics

    Article • Journal of Business and Industrial Marketing, December 2020, Emerald

    Professor Michael Kleinaltenkamp

  2. Commentary essay on “blueprinting the service company – managing service processes efficiently”

    Article • Journal of Global Scholars of Marketing Science, June 2019, Taylor & Francis

    Professor Michael Kleinaltenkamp

  3. Usage center – value cocreation in multi-actor usage processes

    Article • Journal of Service Theory and Practice, July 2017, Emerald

    Professor Michael Kleinaltenkamp, Carolin Plewa

  4. How Business Customers Judge Solutions: Solution Quality and Value in Use

    Article • Journal of Marketing, May 2016, American Marketing Association (AMA)

    Professor Michael Kleinaltenkamp

  5. The antecedents and consequences of humour for service

    Article • Journal of Service Theory and Practice, March 2016, Emerald

    Professor Michael Kleinaltenkamp, Christine Mathies

  6. Institutional logics matter when coordinating resource integration

    Article • Marketing Theory, May 2014, SAGE Publications

    Professor Michael Kleinaltenkamp, Bård Tronvoll, Bo Edvardsson

  7. Antecedents of knowledge generation competence and its impact on innovativeness

    Article • Journal of Business and Industrial Marketing, July 2012, Emerald

    Professor Michael Kleinaltenkamp