All Stories

  1. Why is it important to use normative criteria when you manipulate argument quality in a study?

    Article • Journal of Advertising, September 2019, Taylor & Francis

    Dr Jos Hornikx, Hans Hoeken

  2. How Brands Highlight Country of Origin in Magazine Advertising: A Content Analysis

    Article • Journal of Global Marketing, April 2019, Taylor & Francis

    Dr Jos Hornikx, Frank van Meurs, Jauke van den Heuvel

  3. Het belang van taalbeheersing in onderzoek naar digitale communicatie

    Article • Tijdschrift voor taalbeheersing, April 2018, Amsterdam University Press

    Dr Jos Hornikx

  4. Cultural values adapted to individualism–collectivism in advertising in Western Europe: An experimental and meta-analytical approach

    Article • International Communication Gazette, January 2017, SAGE Publications

    Dr Jos Hornikx

  5. Non-nativeness in communication

    Article • Dutch Journal of Applied Linguistics, August 2015, John Benjamins

    Dr Jos Hornikx

  6. The curiosity-evoking capacity of foreign languages in advertising

    Article • Dutch Journal of Applied Linguistics, August 2015, John Benjamins

    Dr Jos Hornikx

  7. Hedendaags theoretisch en empirisch onderzoek naar argumentatieschema's

    Article • Tijdschrift voor taalbeheersing, May 2014, Amsterdam University Press

    Dr Jos Hornikx

  8. Het effect van evidentiekwaliteit op de beoordeling van standpunten - De rol van toegevoegde tekst

    Article • Tijdschrift voor taalbeheersing, May 2014, Amsterdam University Press

    Dr Jos Hornikx

  9. The SAGE Handbook of persuasion

    Article • Information Design Journal, December 2013, John Benjamins

    Dr Jos Hornikx

  10. Een Bayesiaans perspectief op argumentkwaliteit - Het ad populum-argument onder de loep

    Article • Tijdschrift voor taalbeheersing, October 2013, Amsterdam University Press

    Dr Jos Hornikx

  11. Writing Assessment in Higher Education

    Article • Dutch Journal of Applied Linguistics, May 2013, John Benjamins

    Dr Wander Lowie, Dr Jos Hornikx, Dr Bert Weltens, Dr Petra Poelmans

  12. De effecten van other-benefit appeals, self-benefit appeals en exemplars bij het werven van vrijwilligers voor charitatieve organisaties

    Article • Tijdschrift voor taalbeheersing, May 2013, Amsterdam University Press

    Dr Jos Hornikx

  13. The Effectiveness of Foreign-Language Display in Advertising for Congruent versus Incongruent Products

    Article • Journal of International Consumer Marketing, May 2013, Taylor & Francis

    Dr Jos Hornikx

  14. Occupational safety in multicultural teams and organizations: A research agenda

    Article • Safety Science, February 2013, Elsevier

    Dr Jos Hornikx

  15. Evidence Quality and Persuasiveness: Germans Are Not Sensitive to the Quality of Statistical Evidence

    Article • Journal of Cognition and Culture, January 2013, Brill

    Dr Jos Hornikx

  16. Reasoning and argumentation: Towards an integrated psychology of argumentation

    Article • Thinking & Reasoning, August 2012, Taylor & Francis

    Dr Jos Hornikx

  17. Chapter 18. The effects of hedges and pledges in advertisements for high and low reputation brands

    Article • January 2012, John Benjamins

    Dr Jos Hornikx

  18. 2. The influence of scientese on ad credibility and ad liking: a cross-cultural investigation of ads for beauty products

    Article • Information Design Journal, December 2011, John Benjamins

    Dr Jos Hornikx, prof margot van mulken

  19. De rol van begrijpelijke taal in een digitale context - Ontwikkelingen op de domeinen Leven Lang Leren, complexe financiële producten, bestuur en politiek, en gezondheid

    Article • Tijdschrift voor taalbeheersing, December 2011, Amsterdam University Press

    Dr Hans Hoeken, Dr Jos Hornikx

  20. Conducting Research on International Advertising: The Roles of Cultural Knowledge and International Research Teams

    Article • Journal of Global Marketing, April 2011, Taylor & Francis

    Dr Jos Hornikx, Daniel O'Keefe

  21. Frans van Eemeren, Bart Garssen and Bert Meuffels. Fallacies and judgments of reasonableness: Empirical research concerning the pragma-dialectical discussion rules

    Article • Information Design Journal, October 2010, John Benjamins

    Dr Jos Hornikx

  22. Epistemic authority of professors and researchers: differential perceptions by students from two cultural-educational systems

    Article • Social Psychology of Education, July 2010, Springer Science + Business Media

    Dr Jos Hornikx

  23. Is het aanpassen van advertenties aan culturele waarden in West-Europa zinvol?

    Article • Tijdschrift voor taalbeheersing, July 2010, Amsterdam University Press

    Dr Jos Hornikx

  24. English or a Local Language in Advertising?: The Appreciation of Easy and Difficult English Slogans in the Netherlands

    Article • Journal of Business Communication, March 2010, SAGE Publications

    Dr Jos Hornikx

  25. The Effects of Cultural Adaptation in Fundraising Letters: The Case of Help-Self and Help-Others Appeals in a Feminine Culture

    Article • Communications, January 2010, De Gruyter

    Dr Jos Hornikx

  26. William Benoit and Pamela Benoit. Persuasive messages: The process of influence

    Article • Information Design Journal, August 2008, John Benjamins

    Dr Jos Hornikx

  27. Versterkende, afzwakkende en numerieke markeringen in claims over cosmeticaproducten: maken ze claims overtuigender?

    Article • Tijdschrift voor Communicatiewetenschappen, March 2008, Uitgeverij Boom

    Dr Jos Hornikx

  28. Comparing the Actual and Expected Persuasiveness of Evidence Types: How Good are Lay People at Selecting Persuasive Evidence?

    Article • Argumentation, February 2008, Springer Science + Business Media

    Dr Jos Hornikx

  29. Cultural Differences in the Persuasiveness of Evidence Types and Evidence Quality

    Article • Communication Monographs, December 2007, Taylor & Francis

    Dr Hans Hoeken, Dr Jos Hornikx

  30. An Empirical Study of Readers' Associations with Multilingual Advertising: The Case of French, German and Spanish in Dutch Advertising

    Article • Journal of Multilingual and Multicultural Development, May 2007, Taylor & Francis

    Dr Jos Hornikx

  31. De Voorkeur Voor Expertevidentie in Nederland en Frankrijk

    Article • Toegepaste Taalwetenschap in Artikelen, January 2005, John Benjamins

    Dr Jos Hornikx

  32. Welke Associaties Roepen Vreemde Talen in Reclame op?

    Article • Toegepaste Taalwetenschap in Artikelen, January 2005, John Benjamins

    Dr Jos Hornikx, Frank van Meurs

  33. Frans In Nederlandse Advertenties

    Article • Toegepaste Taalwetenschap in Artikelen, January 2004, John Benjamins

    Dr Jos Hornikx

  34. Relative occurrence of evidence types in Dutch and French persuasive communication

    Article • January 2004, Springer Science + Business Media

    Dr Jos Hornikx

  35. Review of O’Keefe (2002):

    Article • Document Design, October 2003, John Benjamins

    Dr Jos Hornikx

  36. Aufgabenorientierte und lebensstilspezifische Wertpräferenzen in Schlagzeilen niederländischer und deutscher IT-Stellenanzeigen

    Article • January 2002, Springer Science + Business Media

    Dr Jos Hornikx

  37. Measuring the effect of culture in experimental persuasive effects research

    Article • Springer Science + Business Media

    Dr Jos Hornikx

  38. Measuring the effect of culture in experimental persuasive effects research

    Article • Springer Science + Business Media

    Dr Jos Hornikx

  39. English loanwords and their counterparts in Dutch job advertisements: An experimental study in association overlap

    Article • De Gruyter

    Dr Jos Hornikx