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  1. Can a socially responsible casino better retain its management staff? From an internal customer perspective

    Article • Asia Pacific Journal of Marketing and Logistics, September 2014, Emerald

    IpKin Anthony Wong, Professor James L Brock

  2. The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference

    Article • Journal of Services Marketing, May 2014, Emerald

    IpKin Anthony Wong, Professor James L Brock