All Stories

  1. Can a socially responsible casino better retain its management staff? From an internal customer perspective

    Article • Asia Pacific International Journal of Marketing, September 2014, Emerald

    IpKin Anthony Wong, Professor James L Brock

  2. The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference

    Article • Journal of Services Marketing, May 2014, Emerald

    IpKin Anthony Wong, Professor James L Brock