All Stories

  1. Green marketing programs as strategic initiatives in hospitality

    Article • Journal of Services Marketing, April 2015, Emerald

    Dr. Mark Scott Rosenbaum, IpKin Anthony Wong

  2. Linking Firms, Employees, and Customers

    Article • Cornell Hospitality Quarterly, March 2015, SAGE Publications

    IpKin Anthony Wong

  3. East Meets West

    Article • Journal of Travel Research, December 2014, SAGE Publications

    IpKin Anthony Wong

  4. Do perceived CSR initiatives enhance customer preference and loyalty in casinos?

    Article • International Journal of Contemporary Hospitality Management, October 2014, Emerald

    IpKin Anthony Wong

  5. Can a socially responsible casino better retain its management staff? From an internal customer perspective

    Article • Asia Pacific International Journal of Marketing, September 2014, Emerald

    IpKin Anthony Wong, Professor James L Brock

  6. Exploring the Effects of Heritage Site Image on Souvenir Shopping Attitudes: The Moderating Role of Perceived Cultural Difference

    Article • Journal of Travel & Tourism Marketing, May 2014, Taylor & Francis

    IpKin Anthony Wong, Mingming Cheng

  7. Tourism and Chinese popular nationalism

    Article • Journal of Tourism and Cultural Change, May 2014, Taylor & Francis

    IpKin Anthony Wong

  8. The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference

    Article • Journal of Services Marketing, May 2014, Emerald

    IpKin Anthony Wong, Professor James L Brock

  9. Student career prospect and industry commitment: The roles of industry attitude, perceived social status, and salary expectations

    Article • Tourism Management, February 2014, Elsevier

    IpKin Anthony Wong

  10. Exploring the effect of geographic convenience on repeat visitation and tourist spending: the moderating role of novelty seeking

    Article • Current Issues in Tourism, January 2014, Taylor & Francis

    IpKin Anthony Wong

  11. Expectations of Future Careers in the Tourism and Hospitality Industry Questionnaire

    Article • January 2014, American Psychological Association (APA)

    IpKin Anthony Wong

  12. A Cross-Cultural Comparison of World Heritage Site Image: The Case of Hue

    Article • Tourism Analysis, December 2013, Cognizant Communication Corporation

    IpKin Anthony Wong, Mingming Cheng

  13. Understanding casino experiential attributes: An application to market positioning

    Article • International Journal of Hospitality Management, December 2013, Elsevier

    IpKin Anthony Wong

  14. Corporate and social performance links in the gaming industry

    Article • Journal of Business Research, September 2013, Elsevier

    IpKin Anthony Wong

  15. Understanding the mediated moderating role of customer expectations in the customer satisfaction model: The case of casinos

    Article • Tourism Management, June 2013, Elsevier

    IpKin Anthony Wong

  16. Ecotourism site in relation to tourist attitude and further behavioural changes

    Article • Current Issues in Tourism, May 2013, Taylor & Francis

    IpKin Anthony Wong, Mingming Cheng

  17. Exploring customer equity and the role of service experience in the casino service encounter

    Article • International Journal of Hospitality Management, March 2013, Elsevier

    IpKin Anthony Wong

  18. Tourism Shopping Satisfaction Scale

    Article • January 2013, American Psychological Association (APA)

    IpKin Anthony Wong

  19. Examining the impacts of community and organization embeddedness on self-initiated expatriates: the moderating role of expatriate-dominated private sector

    Article • The International Journal of Human Resource Management, November 2012, Taylor & Francis

    IpKin Anthony Wong

  20. Casino Travel Motivations of Chinese Tourists: Differences in Visitation Attributes

    Article • Tourism Review International, September 2012, Cognizant Communication Corporation

    IpKin Anthony Wong

  21. Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co‐branded products

    Article • Asia Pacific International Journal of Marketing, August 2012, Emerald

    IpKin Anthony Wong

  22. Understanding perceived casino service difference among casino players

    Article • International Journal of Contemporary Hospitality Management, July 2012, Emerald

    IpKin Anthony Wong

  23. The effect of instant messaging services on society's mental health

    Article • Journal of Services Marketing, April 2012, Emerald

    IpKin Anthony Wong

  24. Development and validation of the casino service quality scale: CASERV

    Article • International Journal of Hospitality Management, March 2012, Elsevier

    IpKin Anthony Wong

  25. Using Destination Attributes to Promote Event Travel: The Case of Macau

    Article • Journal of Convention & Event Tourism, October 2011, Taylor & Francis

    IpKin Anthony Wong

  26. Examining Casino Service Quality in the Asian Las Vegas: An Alternative Approach

    Article • Journal of Hospitality Marketing & Management, October 2010, Taylor & Francis

    IpKin Anthony Wong

  27. Value equity in event planning: a case study of Macau

    Article • Marketing Intelligence & Planning, June 2010, Emerald

    IpKin Anthony Wong

  28. How Physical Attractiveness and Endorser–Product Match-up Guide Selection of a Female Athlete Endorser in China

    Article • Journal of International Consumer Marketing, March 2010, Taylor & Francis

    IpKin Anthony Wong

  29. Modeling customer equity, SERVQUAL, and ethnocentrism: a Vietnamese case study

    Article • Journal of Service Management, October 2009, Emerald

    IpKin Anthony Wong

  30. The darker side of the servicescape: investigating the Bali Syndrome

    Article • International Journal of Culture Tourism and Hospitality Research, June 2007, Emerald

    IpKin Anthony Wong