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  1. Message Pretesting Using Perceived Persuasiveness Measures: Reconsidering the Correlational Evidence

    Article • Communication Methods and Measures, May 2019, Taylor & Francis

    Daniel O'Keefe

  2. Misunderstandings of Effect Sizes in Message Effects Research

    Article • Communication Methods and Measures, July 2017, Taylor & Francis

    Daniel O'Keefe

  3. Persuasion and Social Influence

    Article • October 2016, Wiley

    Daniel O'Keefe

  4. Evidence-based advertising using persuasion principles

    Article • European Journal of Marketing, February 2016, Emerald

    Daniel O'Keefe

  5. Message Generalizations That Support Evidence-Based Persuasive Message Design: Specifying the Evidentiary Requirements

    Article • Health Communication, December 2014, Taylor & Francis

    Daniel O'Keefe

  6. Considering Pragma-Dialectics

    Article • April 2014, Taylor & Francis

    Daniel O'Keefe

  7. Preventive Health Behavior and Health Education

    Article • February 2014, Wiley

    Daniel O'Keefe

  8. ‘What matters to Andrew’. The problem of premissary relevance in automated health advisors. Insights from pragma-dialectics

    Article • Patient Education and Counseling, August 2013, Elsevier

    Daniel O'Keefe

  9. Elaboration Likelihood Model

    Article • January 2013, Wiley

    Daniel O'Keefe

  10. The Relative Persuasiveness of Gain- and Loss-Framed Messages for Promoting Vaccination: A Meta-Analytic Review

    Article • Health Communication, November 2012, Taylor & Francis

    Daniel O'Keefe

  11. Gain-Framed Messages Do Not Motivate Sun Protection: A Meta-Analytic Review of Randomized Trials Comparing Gain-Framed and Loss-Framed Appeals for Promoting Skin Cancer Prevention

    Article • International Journal of Environmental Research and Public Health, June 2012, MDPI AG

    Daniel O'Keefe

  12. Persuasion

    Article • March 2012, Wiley

    Daniel O'Keefe

  13. The Argumentative Structure of Some Persuasive Appeal Variations

    Article • January 2012, Springer Science + Business Media

    Daniel O'Keefe

  14. Conviction, Persuasion, and Argumentation: Untangling the Ends and Means of Influence

    Article • Argumentation, September 2011, Springer Science + Business Media

    Daniel O'Keefe

  15. Conducting Research on International Advertising: The Roles of Cultural Knowledge and International Research Teams

    Article • Journal of Global Marketing, April 2011, Taylor & Francis

    Dr Jos Hornikx, Daniel O'Keefe

  16. The Asymmetry of Predictive and Descriptive Capabilities in Quantitative Communication Research: Implications for Hypothesis Development and Testing

    Article • Communication Methods and Measures, April 2011, Taylor & Francis

    Daniel O'Keefe

  17. Handling counterarguments

    Article • January 2011, John Benjamins

    Daniel O'Keefe

  18. Approaches to Verbal Persuasion in Intelligent User Interfaces

    Article • October 2010, Springer Science + Business Media

    Daniel O'Keefe

  19. The Relative Persuasiveness of Gain-Framed and Loss-Framed Messages for Encouraging Disease Detection Behaviors: A Meta-Analytic Review

    Article • Journal of Communication, June 2009, Oxford University Press (OUP)

    Daniel O'Keefe

  20. Communication Perspectives on HIV/AIDS for the 21st Century

    Article • April 2009, Taylor & Francis

    Colleen A Redding, Daniel O'Keefe

  21. Normatively Responsible Advocacy: Some Provocations from Persuasion Effects Research

    Article • January 2009, Springer Science + Business Media

    Daniel O'Keefe

  22. Elaboration Likelihood Model

    Article • June 2008, Wiley

    Daniel O'Keefe

  23. Persuasion

    Article • June 2008, Wiley

    Daniel O'Keefe

  24. Do Loss-Framed Persuasive Messages Engender Greater Message Processing Than Do Gain-Framed Messages? A Meta-Analytic Review

    Article • Communication Studies, February 2008, Taylor & Francis

    Daniel O'Keefe

  25. Responses to Matsunaga: It Takes a Family - a Well-Defined Family - to Underwrite Familywise Corrections

    Article • Communication Methods and Measures, December 2007, Taylor & Francis

    Daniel O'Keefe

  26. The Relative Persuasiveness of Gain-Framed Loss-Framed Messages for Encouraging Disease Prevention Behaviors: A Meta-Analytic Review

    Article • Journal of Health Communication, October 2007, Taylor & Francis

    Daniel O'Keefe

  27. Potential Conflicts between Normatively-Responsible Advocacy and Successful Social Influence: Evidence from Persuasion Effects Research

    Article • Argumentation, October 2007, Springer Science + Business Media

    Daniel O'Keefe

  28. Narrative communication in cancer prevention and control: A framework to guide research and application

    Article • Annals of Behavioral Medicine, September 2007, Oxford University Press (OUP)

    Daniel O'Keefe, Professor Rainbow Tin Hung Ho

  29. Message Properties, Mediating States, and Manipulation Checks: Claims, Evidence, and Data Analysis in Experimental Persuasive Message Effects Research

    Article • Communication Theory, August 2003, Oxford University Press (OUP)

    Daniel O'Keefe

  30. Colloquy: Should Familywise Alpha Be Adjusted?.

    Article • Human Communication Research, July 2003, Oxford University Press (OUP)

    Daniel O'Keefe

  31. Searching for a Defensible Application of Alpha-Adjustment Tools

    Article • Human Communication Research, July 2003, Oxford University Press (OUP)

    Daniel O'Keefe

  32. Colloquy: Should Familywise Alpha Be Adjusted? Against Familywise Alpha Adjustment

    Article • Human Communication Research, July 2003, Oxford University Press (OUP)

    Daniel O'Keefe

  33. Searching for a Defensible Application of Alpha-Adjustment Tools

    Article • Human Communication Research, July 2003, Oxford University Press (OUP)

    Daniel O'Keefe

  34. The Potential Conflict Between Normatively-Good Argumentative Practice and Persuasive Success

    Article • January 2003, Springer Science + Business Media

    Daniel O'Keefe

  35. Statistical and Methodological Issues in Communication Research

    Article • Human Communication Research, October 2002, Oxford University Press (OUP)

    Daniel O'Keefe

  36. An odds‐ratio‐based meta‐analysis of research on the door‐in‐the‐face influence strategy

    Article • Communication Reports, January 2001, Taylor & Francis

    Daniel O'Keefe

  37. Guilt and Social Influence

    Article • Annals of the International Communication Association, January 2000, Taylor & Francis

    Daniel O'Keefe

  38. Variability of persuasive message effects

    Article • Document Design, December 1999, John Benjamins

    Daniel O'Keefe

  39. Guilt and expected guilt in the door‐in‐the‐face technique

    Article • Communication Monographs, December 1999, Taylor & Francis

    Daniel O'Keefe

  40. Justification Explicitness and Persuasive Effect: A Meta-Analytic Review of the Effects of Varying Support Articulation in Persuasive Messages

    Article • Argumentation and Advocacy, September 1998, Taylor & Francis

    Daniel O'Keefe

  41. A Guilt-Based Explanation of the Door-in-the-Face Influence Strategy

    Article • Human Communication Research, September 1997, Oxford University Press (OUP)

    Daniel O'Keefe

  42. The application of persuasion research to consultation in school psychology

    Article • Journal of School Psychology, June 1997, Elsevier

    Daniel O'Keefe

  43. The Messages Replication Factor: Methods Tailored to Messages as Objects of Study

    Article • Journalism Quarterly, December 1994, SAGE Publications

    Daniel O'Keefe

  44. From Strategy-Based to Feature-Based Analyses of Compliance Gaining Message Classification and Production

    Article • Communication Theory, February 1994, Oxford University Press (OUP)

    Daniel O'Keefe

  45. Understanding social influence: Relations between lay and technical perspectives

    Article • Communication Studies, September 1993, Taylor & Francis

    Daniel O'Keefe

  46. The persuasive effects of message sidedness variations: A cautionary note concerning Allen's (1991) meta‐analysis

    Article • Western Journal of Communication, March 1993, Taylor & Francis

    Daniel O'Keefe

  47. Extracting dependable generalizations from the persuasion effects literature: Some issues in meta‐analytic reviews

    Article • Communication Monographs, December 1991, Taylor & Francis

    Daniel O'Keefe

  48. Messages as replications: Toward a message‐centered design strategy

    Article • Communication Monographs, December 1989, Taylor & Francis

    Daniel O'Keefe

  49. Reply to Morley

    Article • Human Communication Research, September 1988, Oxford University Press (OUP)

    Daniel O'Keefe

  50. The Search for Reliable Generalizations About Messages A Comparison of Research Strategies

    Article • Human Communication Research, September 1988, Oxford University Press (OUP)

    Daniel O'Keefe

  51. Separability of Attitudinal and Normative Influences on Behavioral Intentions in the Fishbein-Ajzen Model

    Article • The Journal of Social Psychology, April 1984, Taylor & Francis

    Daniel O'Keefe

  52. COGNITIVE COMPLEXITY MEASURES AND THE RELATIONSHIP OF COGNITIVE COMPLEXITY TO COMMUNICATION

    Article • Human Communication Research, September 1981, Oxford University Press (OUP)

    Daniel O'Keefe

  53. Construct differentiation and the relationship of attitudes and behavioral intentions

    Article • Communication Monographs, June 1981, Taylor & Francis

    Daniel O'Keefe

  54. The Relationship of Attitudes and Behavior: A Constructivist Analysis

    Article • January 1980, Elsevier

    Daniel O'Keefe

  55. Ethnomethodology

    Article • Journal for the Theory of Social Behaviour, July 1979, Wiley

    Daniel O'Keefe

  56. Burke's dramatism and action theory

    Article • Rhetoric Society Quarterly, January 1978, Taylor & Francis

    Daniel O'Keefe

  57. The relation of theory and analysis in explanations of belief salience: Conditioning, displacement, and constructivist accounts

    Article • Communication Monographs, June 1977, Taylor & Francis

    Daniel O'Keefe

  58. CONSTRUCT INDIVIDUALITY, COGNITIVE COMPLEXITY, AND THE FORMATION AND REMEMBERING OF INTERPERSONAL IMPRESSIONS

    Article • Social Behavior and Personality An International Journal, January 1977, Scientific Journal Publishers Ltd

    Daniel O'Keefe

  59. The forum

    Article • Quarterly Journal of Speech, October 1975, Taylor & Francis

    Daniel O'Keefe

  60. Logical empiricism and the study of human communication

    Article • Speech Monographs, August 1975, Taylor & Francis

    Daniel O'Keefe

  61. Colloquy

    Article • Quarterly Journal of Speech, April 1975, Taylor & Francis

    Daniel O'Keefe

  62. The dependency of interpersonal evaluations on context‐relevant beliefs about the other

    Article • Speech Monographs, March 1975, Taylor & Francis

    Daniel O'Keefe

  63. Chapter 5. Two concepts of argument

    Article • De Gruyter

    Daniel O'Keefe

  64. Guilt as a Mechanism of Persuasion

    Article • SAGE Publications

    Daniel O'Keefe

  65. Persuasion

    Article • Taylor & Francis

    Daniel O'Keefe

  66. The Elaboration Likelihood Model

    Article • SAGE Publications

    Daniel O'Keefe