All Stories

  1. Once upon a time… technology: a fairy tale or a marketing story?

    Article • Journal of Marketing Management, July 2019, Taylor & Francis

    Professor Cristina Mele, Francesco Polese

  2. Service innovation as a social construction: The role of boundary objects

    Article • Marketing Theory, November 2018, SAGE Publications

    Professor Cristina Mele

  3. Complexity and viability in service ecosystems

    Article • Marketing Theory, May 2018, SAGE Publications

    Francesco Polese, Professor Cristina Mele

  4. The Naples Forum on Service

    Article • Marketing Theory, May 2016, SAGE Publications

    Professor Cristina Mele, Francesco Polese

  5. Developing service research – paving the way to transdisciplinary research

    Article • Journal of Service Management, March 2016, Emerald

    Professor Cristina Mele, Professor Anders Gustafsson

  6. Eco-innovation practices

    Article • Journal of Organizational Change Management, February 2015, Emerald

    tiziana russo spena , Professor Cristina Mele

  7. Research traditions of innovation

    Article • Managing Service Quality, November 2014, Emerald

    tiziana russo spena , Professor Cristina Mele

  8. “Five Co‐s” in innovating: a practice‐based view

    Article • Journal of Service Management, August 2012, Emerald

    tiziana russo spena , Professor Cristina Mele