All Stories

  1. More than meets the eye: videography and production of desire in semiocapitalism

    Article • Journal of Marketing Management, November 2017, Taylor & Francis

    Dr Mikael Andéhn

  2. Against the implicit politics of service-dominant logic

    Article • Marketing Theory, February 2017, SAGE Publications

    Dr Mikael Andéhn, Dr Mikael Andéhn

  3. The variable nature of country-to-brand association and its impact on the strength of the country-of-origin effect

    Article • International Marketing Review, November 2016, Emerald

    Dr Mikael Andéhn

  4. THE COUNTRY OF ORIGIN EFFECT – KEY ISSUES AND FUTURE DIRECTION

    Article • July 2016, Global Alliance of Marketing and Management Associations

    Dr Mikael Andéhn

  5. From branded exports to traveler imports: Building destination image on the factory floor in South Korea

    Article • Tourism Management, February 2016, Elsevier

    Dr Mikael Andéhn, Dr Mikael Andéhn

  6. Country-Brands Computerized Questionnaire

    Article • January 2016, American Psychological Association (APA)

    Dr Mikael Andéhn

  7. Facets of country image and brand equity: Revisiting the role of product categories in country-of-origin effect research

    Article • Journal of Consumer Behaviour, October 2015, Wiley

    Dr Mikael Andéhn, Professor Fredrik Nordin

  8. Place Branding in Systems of Place – on the Interrelation of Nations and Supranational Places

    Article • January 2015, Springer Science + Business Media

    Dr Mikael Andéhn

  9. User-generated place brand equity on Twitter: The dynamics of brand associations in social media

    Article • Place Branding and Public Diplomacy, April 2014, Springer Science + Business Media

    Dr Mikael Andéhn, Efe Sevin

  10. ON THE EVALUATIVE PERTINENCE OF DIFFERENT LEVELS OF PLACE-PRODUCT INTERRELATION – RE-VISITING THE ROLE OF PRODUCT CATEGORIES IN COUNTRY-OF-ORIGIN EFFECT RESEARCH

    Article • January 2014, Global Alliance of Marketing and Management Associations

    Dr Mikael Andéhn

  11. THE EFFECT OF PRODUCT IMAGE ON COUNTRY IMAGE: THE CASE OF SOUTH KOREA

    Article • January 2014, Global Alliance of Marketing and Management Associations

    Dr Mikael Andéhn

  12. Evaluating Roadside Noise Barriers Using an Annoyance Reduction Criterion

    Article • Noise & Vibration Worldwide, January 2010, SAGE Publications

    Dr Mikael Andéhn

  13. Evaluating roadside noise barriers using an annoyance-reduction criterion

    Article • The Journal of the Acoustical Society of America, December 2008, Acoustical Society of America (ASA)

    Dr Mikael Andéhn