All Stories

  1. Service-informed marketing reform

    Article • Journal of Services Marketing, July 2024, Emerald

    Professor Emeritus Christian Grönroos

  2. Soving manufacturing firms problems to transform into true service providers

    Article • Journal of Service Theory and Practice, December 2023, Emerald

    Professor Emeritus Christian Grönroos

  3. Resolving marketing's current challenges with an alternative perspective

    Article • Australasian Marketing Journal, May 2023, SAGE Publications

    Professor Emeritus Christian Grönroos

  4. Viewpoint: service marketing research priorities: service and marketing

    Article • Journal of Services Marketing, April 2020, Emerald

    Professor Emeritus Christian Grönroos

  5. Reforming public services: does service logic have anything to offer?

    Article • Public Management Review, October 2018, Taylor & Francis

    Professor Emeritus Christian Grönroos

  6. Accelerating employee-related scholarship in service management

    Article • Journal of Service Management, October 2017, Emerald

    Professor Emeritus Christian Grönroos, Jochen Wirtz

  7. On value, value creation and value co-creation in service

    Article • Journal of Creating Value, October 2017, SAGE Publications

    Professor Emeritus Christian Grönroos

  8. Does communicating the customer’s resource integrating role improve or diminish value proposition effectiveness?

    Article • Journal of Service Management, August 2017, Emerald

    Professor Emeritus Christian Grönroos

  9. Christian Grönroos: I did it my way

    Article • Journal of Historical Research in Marketing, August 2017, Emerald

    Professor Emeritus Christian Grönroos

  10. Relationship marketing readiness: theoretical background and measurement directions

    Article • Journal of Services Marketing, May 2017, Emerald

    Professor Emeritus Christian Grönroos

  11. Communication-in-use: customer-integrated marketing communication

    Article • European Journal of Marketing, April 2017, Emerald

    Professor Emeritus Christian Grönroos

  12. Internationalization strategies for services: a retrospective

    Article • Journal of Services Marketing, April 2016, Emerald

    Professor Emeritus Christian Grönroos

  13. Relationality in the service logic of value creation

    Article • Journal of Services Marketing, September 2015, Emerald

    Professor Emeritus Christian Grönroos

  14. The role of psychological distance in value creation

    Article • Management Decision, August 2015, Emerald

    Professor Emeritus Christian Grönroos

  15. Are service marketing models really used in modern practice?

    Article • Journal of Service Management, June 2015, Emerald

    Professor Emeritus Christian Grönroos, PhD Hannele Kauppinen-Räisänen

  16. Service productivity as mutual learning

    Article • International Journal of Quality and Service Sciences, June 2015, Emerald

    Professor Emeritus Christian Grönroos

  17. Consumer dominant value creation

    Article • European Journal of Marketing, April 2015, Emerald

    Professor Leigh Sparks, Professor Emeritus Christian Grönroos

  18. Reverse use of customer data: implications for service-based business models

    Article • Journal of Services Marketing, October 2014, Emerald

    Professor Emeritus Christian Grönroos

  19. Consumer willingness to communicate in a second language

    Article • Management Decision, June 2014, Emerald

    Professor Emeritus Christian Grönroos

  20. Design for Value Co-Creation: Exploring Synergies Between Design for Service and Service Logic

    Article • Service Science, June 2014, INFORMS

    Professor Emeritus Christian Grönroos, Bo Edvardsson

  21. The hybrid consumer: exploring hybrid consumption behaviour

    Article • Management Decision, November 2013, Emerald

    Professor Emeritus Christian Grönroos

  22. The emergence of the new service marketing: Nordic School perspectives

    Article • Journal of Service Management, August 2012, Emerald

    Professor Emeritus Christian Grönroos