What is it about?
Communication is vital to our everyday life. We need to communicate effectively if we want others to accept and remember the information we are sharing. One way of communicating effectively is to change what you say based on the people you are talking to. Use examples or comparisons that mean something to them. Back up your claims with sources they know and trust. When it comes to climate change, two more things can help you communicate effectively: hope and motivation. People need to feel their efforts can make a difference, or they won’t feel it’s worth bothering.
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Why is it important?
KEY TAKEAWAY: Making people care about climate change is difficult. Tapping into other things they care about can help.
Read the Original
This page is a summary of: 8. FRAMING CLIMATE CHANGE, December 2019, Cornell University Press,
DOI: 10.7591/9781501730801-012.
You can read the full text:
Resources
A New Approach to Effective Science Communication for Earth Scientists
Scientists need to communicate effectively to people outside the academic circle. This will require some changes in focus and culture.
Communicating Climate Change
Read and download the whole book for free.
Climate Change Knowledge Cooperative
Explore the wider collection of climate change research summaries.
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