What is it about?
This study explores the influence of environmental factors on the intention to purchase electric cars in Indonesia, a developing country with limited electric car adoption. It involved 300 respondents from Java Island who were aware of electric cars but did not own one. The findings indicate that perceived behavioral control is a crucial mediator between environmental factors and purchase intention. Awareness of consequences and personal norms also impact purchase intention.
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Why is it important?
This research highlights the significance of environmental considerations in the decision to adopt electric cars, but emphasizes the role of perceived behavioral control. Additionally, non-environmental factors like affordability and convenience are also influential. This study is important for understanding the factors influencing electric car adoption in developing countries, contributing to efforts in energy conservation and pollution reduction.
Perspectives
This research was based on the undergraduate thesis of one of my students, Hana Salsabila.
Assist. Prof. Imam Salehudin
Universitas Indonesia
Read the Original
This page is a summary of: Plugged in and charging: Environmentalism Factors Does Affect Behavioral Intention to Purchase Electric Cars in Indonesia, But Non-Environmental Factors are Important Too, Smart City, December 2023, Smart City Center Universitas Indonesia,
DOI: 10.56940/sc.v3.i2.1.
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