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The focus of this research is to evaluate the relationship between New Product Development Ability (NPDA) and International Innovativeness through a cross-sectional survey of 167 Brazilian manufacturing and exporting companies, from a medium and large size sample of companies of the metal-mechanic and automotive sectors in Brazil. The analysis was developed through cluster analysis and analysis of variance techniques. The results show that companies with greater level of NPDA have a significantly greater level of International Innovativeness, in low, medium and high performance clusters. NPDA also positively relates with export intensity performance. NPDA is proposed as a fundamental process, both business and industrial, for manufacturing companies’ competitiveness.

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This page is a summary of: NEW PRODUCT DEVELOPMENT ABILITY AND INTERNATIONAL INOVATIVENESS: AN EMPIRICAL STUDY ON BRAZILIAN EXPORTING COMPANIES, Exacta, June 2021, University Nove de Julho,
DOI: 10.5585/exactaep.2021.16814.
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