What is it about?
This study aims to examine the structural relationship between disruptive attributes and women consumers’ attitude when using Mobile Retailing.
Featured Image
Why is it important?
It is vital for retailers to entice female consumers to buy their products. The sellers are able to re-observe and alter their marketing approaches to specific target markets and earn a competitive advantage by recognizing their customers’ personal attitudes and subjective norms, all of which may affect their behavior.
Perspectives
Read the Original
This page is a summary of: Structural Relationships between Disruptive Attributes and Women Consumers’ Attitude when Using Mobile Retailing, Asian Social Science, September 2016, Canadian Center of Science and Education,
DOI: 10.5539/ass.v12n10p208.
You can read the full text:
Contributors
The following have contributed to this page