Self-service Technology for Hypermarket Checkout Stations

What is it about?

The self-service technology innovation in hypermarket retailing has led to the shopping activity being served by the shopper themselves without relying on any service provider. However, this concept is still not implemented in Malaysia where the self-service concept is still supported by the service provider at the checkout station. This paper is suggesting that a new innovation should be implemented in the Malaysian hypermarket retailing industry.

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Why is it important?

This research explores the opportunity to enhance hypermarket retailing operations by upgrading the existing manual checkout station into self-service checkout stations using modern technology. It is expected that the idea for a totally self-service checkout system could be implemented in practice through the robust findings from this research.