Consumers’ Perceptions towards Frozen and Ready-to-Cook Food Products in Bangladesh

What is it about?

This study aims at identifying the factors influencing the consumers’ perception about the frozen and ready-to-cook food products on Bangladeshi people.

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Why is it important?

Recently, in Bangladesh, frozen and ready-to-cook food industry is growing very fast due to high demand of these products by the city dwellers. These processed frozen and ready-to-cook food products are mainly related to fruits and vegetables, fish and meat-based products and wheat-based food products, etc. With the increase of population in the urban areas of Bangladesh, the citizens are becoming busy, families are becoming smaller, and the parents are getting associated with the jobs. As a result, people demand easy and “ready-to-cook” processed frozen food items. Families living in the cities are adopting their food habits towards frozen foods such as, processed meat, half boiled meat, processed fish, vegetables, fruits, porotah, samosa, shingara, pizza, etc. as these foods are easy to cook in a very short time. The reason for increased demand of these processed foods can also be attributed by the increased engagement of women at work and increased purchasing power of the people. Hence, this study aims at identifying the factors influencing the consumers’ perception about the frozen and ready-to-cook food products on Bangladeshi people.

Perspectives