Towards the Creation of a Holistic Video Analytics Platform for Retail Environments

What is it about?

Retail is expected to be one of the industries that will benefit most from advances in artificial intelligence (AI) in the future. One branch of AI is video analytics, which is used to analyze the behavior, flow, and interactions of customers in a store. Properly implementing features to optimize store operations, prevent theft, or provide targeted advertising can increase a store’s profitability and reduce shrinkage. This paper proposes an adaptation and specification of an action design research approach that forms the basis for implementing a holistic video analytics platform that could potentially incorporate a variety of identified beneficial features. In addition, the challenges in this regard are explained and an outlook on the future realization of such a platform is provided.

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