What is it about?
Using research from cognitive psychology, this article develops a theory of graphic design critical of structuralist and semiotics doctrines. Instead it looks at insights offered by art historians like Ernst Gombrich, who stress the social and cultural constraints of visual forms. The paper discusses the constraints of cultural expectations as well as the universal constraints imposed by working memory's operating span of just a handful of seconds.
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This page is a summary of: The double constraints of convention and cognition in successful graphic design, May 2014, Editora Edgard Blucher, Ltda.,
DOI: 10.5151/designpro-cidi-129.
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