What is it about?
MAIN IDEA: Blended Learning in Action: Insights from Postgraduate Students. This study explores the perceptions of students enrolled in a Postgraduate Master’s Degree in the Cosmetics Industry at the Universitat de València, delivered in a blended learning format. It examines their experiences with face-to-face and blended learning modalities, differentiating between students with and without prior experience in remote or online education. Through a survey of 77 participants conducted between 2017 and 2020, the research identifies the advantages and challenges of blended learning, such as flexibility and autonomy versus limited interaction. The study also proposes strategies to enhance student achievement, satisfaction, and overall learning experiences. The distinction between experienced and inexperienced online learners is particularly insightful, as it underscores the importance of adaptation and familiarity with digital tools in shaping educational preferences. The proposed strategies for enhancing blended learning are not only relevant for this specific program but also broadly applicable to other fields.
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Why is it important?
This research is vital as it provides actionable insights into the evolving landscape of higher education, particularly in specialized fields like the cosmetics industry. The findings highlight how prior experience with online learning influences student perceptions and preferences, offering valuable guidance for educators and institutions aiming to optimize blended learning environments. By addressing both the benefits and challenges of this modality, the study contributes to improving educational strategies that can lead to better student outcomes, satisfaction, and competitiveness for universities.
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This page is a summary of: How to improve students’ experience in blending learning? Evidence from the perceptions of students in a Postgraduate Master’s Degree, WPOM - Working Papers on Operations Management, June 2021, Universitat Politecnica de Valencia,
DOI: 10.4995/wpom.15677.
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