The role of country of origin in supporting export consortia in emerging markets

What is it about?

This chapter investigates the role of COO effects in facilitating export consortia market penetration efforts in emerging markets. The analysis is focused on Italian companies active the food industry attempting to enter the Indian market through an export consortium.

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Why is it important?

The reasons for this study are two-fold. On the theoretical side, export consortia have received limited attention in the academic literature, therefore they deserve further study to gain insights into their contribution as organizational tools in the new market scenario. Moreover, the role of COO in export consortia has thus far been neglected.