Explains ethnographic research methodologies, with attention to relevance for tourism research

What is it about?

Ethnographic methods fall into the broader category of qualitative methodologies and are aimed at understanding cultural practices, human beliefs and behaviors, and sociocultural changes over time. As such, ethnographic methods are particularly apt for tourism-related research and for tourism policy planning, as noted by a number of recent tourism scholars. This chapter explains ethnographic methodologies that are especially applicable for tourism and heritage oriented research. It also reviews a number of classic studies drawing on these methodologies.

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