What is it about?
This research analyses the local inspirations and their inclusion in the projects of two bidding cities: Plymouth, candidate for the title of UK City of Culture 2017, and Malaga, an aspirant for the designation as European Capital of Culture 2016.
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Why is it important?
In both cases, there was an integration of local and global dimensions in their event themes and discontent raised against how the bidding process was developed. Plymouth was inspired by its physical, historic and economic connections with the ocean, reconceptualising them as a means of embracing ideas like freedom, open horizons and inspiration.
Perspectives
Malaga adopted a similar process, rooting the project in the figure of Pablo Picasso, who was born in the city and is connected to values such as avant-garde and innovation. Although both cities were finally discarded, the bidding process served to embed the new ideas in the cities’ imaginary, affecting tourism promotion, cultural policy and events strategy.
Dr. Daniel Barrera-Fernández
Universidad de Sevilla
Malaga adopted a similar process, rooting the project in the figure of Pablo Picasso, who was born in the city and connected to values such as avant-garde and innovation. The bidding process served to embed the new ideas in the cities’ imaginary, affecting tourism promotion, cultural policy and events strategy, though both finally discarded.
Dr. Marco Hernández-Escampa
Universidad Autonoma Benito Juarez de Oaxaca
Read the Original
This page is a summary of: City rebranding, social discontent and bidding for cultural events, September 2020, Taylor & Francis,
DOI: 10.4324/9780429344268-14.
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