The first book of tourism, hospitality and events researchers for understanding analysis using SPSS

What is it about?

This is the first book to provide the student of tourism, hospitality and events with all that they need to undertake statistical analysis using SPSS for research in their industry. Employing examples directly from the tourism, hospitality and events sector, it provides a comprehensive explanation on how appropriate statistical tools and methods can be identified for this research context and provides a step-by-step demonstration on how to carry out the chosen statistical operations. Each chapter opens with a sector-specific case study reflecting current research trends and issues from a range of different countries that are affecting the industry today. It is followed by an examination of the SPSS procedures relating to the case study and various solutions are offered. The implementation of clear, step-by-step demonstrations on how to carry out statistical operations using a combination of screenshots, diagrams, and tables aids the reader’s understanding. Chapters close with thorough guidance on how to appropriately write up interpretations of the research in a report. Research implications and recommendations for tourism and hospitality businesses are also provided, to enable them to successfully create and manage research strategies in action. Adopting an interdisciplinary perspective and written by a range of industry experts from all over the globe, this book will be essential for all students and researchers in the field of tourism, hospitality, and events as well as all those in related fields with an interest in statistical data analysis.

Featured Image

Why is it important?

Reviews ‘The content of this book is superior to all others offering guidance on SPSS and will be of particular use to those studying Tourism, Hospitality and Events. It is a groundbreaking book which includes the rare addition of a separate section on writing interpretations. I recommend the purchase of this book for Tourism and Hospitality researchers.’ Prof. S.P. Bansal, Vice Chancellor, Himachal Pradesh Technical University, India ‘This is an excellent guide full of crucial and innovative information. The guidance on writing up the interpretation of SPSS outputs and the short case studies that open each chapter make the book quite interesting for those of us who want to enjoy research in Tourism, Hospitality and Events’ Prof. Justin Paul, University of PR, San Juan, USA ‘This is an excellent guide for students　and researchers who want to gain knowledge and skills about statistical analysis with SPSS. The relevant empirical examples help the reader understand not only the theoretical concepts in statistical analysis but help to see how they are applied in actual research projects. The screenshots guide the reader through the implementation of the respective analyses in easy-to-follow steps.’ Prof. Stanislav Ivanov, Varna University of Management, Bulgaria

Perspectives