Consumers’ purchasing behavior on organic vegetable

What is it about?

This article aims to study the factors influencing consumers’ purchasing behavior on organic vegetable. The main instrument for data collection used in this study is the questionnaire distributed to 323 respondents on the basis of random and convenience sampling. The purpose of this study is to examine the reliability of the empirical data; therefore, the consistency analysis has been done using Cornbrash’s alpha method. Various statistical methods and techniques such as factor analysis and multiple linear regression models were run by means of the data collected through a structured questionnaire.

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Why is it important?

This is the first empirical work on consumption in Lao with regard to the organic vegetables. It is very important for marketers to be aware that the change in consumer’s behavior towards organic vegetables may help both consumers of organic interest and marketers to drive growth in the organic vegetable market.

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