What is it about?
In this invited video I discuss how to plan interpretative research on creative industry entrepreneurship. I use my ethnographic research in the UK as an example, which applies semi-structured interviews, observations, participant observations and informal documentary research and social media. These methods are important to capture micro-exchange processes and how they are enacted.
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Photo by Amy Hirschi on Unsplash
Why is it important?
Planning research on defined sites is important as it allows to access the field for interpretive research appropriately. The way we enter a research field is important as it sets up the research process adequately to allow for the utmost spread of in the field that the research is being conducted. It also ensures that the professional set up is communicated, from using consent forms to participant information sheets and that confidentiality is ensured.
Perspectives
I was delighted to be invited by SAGE plc to discuss my ethnographic research on creative industries in an interview. I am a passionate qualitative researcher with over 20 years of research experience seeking impact from the start of a research project, and involving research participants in the impact design. I hope that a video format makes this possibly dry topic more exciting and lively.
Dr Inge Hill IJBR Editorial Review Board
The Open University
Read the Original
This page is a summary of: Inge Hill Discusses Formulating the Research Question, Design, and Methods for the Case Study of Entrepreneurship in Creative Industry Sites, January 2023, SAGE Publications,
DOI: 10.4135/9781529668971.n2.
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