Consumer Culture

Timo Johannes Hämäläinen, Johanna Katarina Moisander
  • SAGE Publications
  • DOI: 10.4135/9781412956246.n90

What is consumer culture?

What is it about?

This paper defines and discusses the concept of consumer culture

Why is it important?

The paper clarifies what we actually mean by 'consumer culture', and identifies the main theoretical approaches to studying consumer culture.


Professor Johanna K. Moisander
Aalto University

I wrote the conceptual overview and Timo Hämäläinen provided the critical commentary and future directions.

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The following have contributed to this page: Professor Johanna K. Moisander