Exploring Intention to Purchase Energy-Efficient Home Appliances

What is it about?

The corporations' irrational behavior and individuals' alike had a disastrous effect on the environment due to increasing energy consumption and causing a massive squandering of natural resources. That prompted researchers and practitioners worldwide (in developed and developing countries) to consider and pay immense attention to saving energy behavior. Hence, this chapter seeks to identify the factors that affect the intention to purchase energy-efficient home appliances in Algeria. Data were collected using a convenience sample; consumers in three cities were invited to participate in a questionnaire survey. The analysis was ultimately conducted on 193 valid questionnaires. The findings revealed that attitude, subjective norms, perceived behavioral control (PBC), and environmental awareness positively impacted the intention to purchase energy-efficient home appliances. Therefore, this chapter provides relevant policy recommendations on stimulating consumer's intention to purchase energy-efficient home appliances.

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Why is it important?

The results indicate that respondents have a positive attitude, and most of them have good intentions to purchase energy-saving appliances. However, most respondents were found to have low awareness of environmental awareness. The results also indicate that the three constructs of the TPB along with environmental awareness have a positive and significant impact on energy-efficient home appliances purchasing intention, and the four factors combined explain 71.5% of the purchase intention variance.