What is it about?
Drawing on the network-based approach and on the resource-based view of the firm, we examine how collaborative new product development processes played a fundamental role in the internationalization process of a SME using a relationship-based perspective.
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Why is it important?
This chapter reviews the literature on internationalization theories. I explores a featured case study concerning to a successful ex-small technical textile firm that leveraged its competitive strategy, climbed up the value chain, and extended its international activities following a technology-based path.
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This page is a summary of: Internationalization in Business-to-Business Markets, IGI Global,
DOI: 10.4018/978-1-5225-3525-6.ch020.
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