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Perspectives
Family Business and Small Business Orientation
Dr. Pradeep Kautish
Department of Marketing, Institute of Management, Nirma University, Ahmedabad, Gujarat, India
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This page is a summary of: Niche Marketing Strategies for Business Growth, January 2014, IGI Global,
DOI: 10.4018/978-1-4666-4357-4.ch014.
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