Estrategias de Responsabilidad Social Corporativa: acciones lazo rosa en multinacionales de moda-bel

What is it about?

Theoretical and practical implications of CSR actions in the strategies of business communication and management are also discussed in this paper.

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Why is it important?

The results show that CSR actions had been planned strategically by companies, within a scheme of Social Responsibility. These actions were neither part of a previous plan of isolated communication and marketing decisions by companies nor part of their corporate philosophy. Contributions are key to determine how to manage this kind of responsibility policies in fashion & beauty companies.