Japanese tourists and local food in rural areas

What is it about?

Japanese tourists' food consumption in Barcelona. Perspectives for product development around traditional gastronomic products in the hinterland

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Why is it important?

While not being neophobic, Japanese tourists need additional push factors to try new dishes, and face cultural and language barriers. Catalonia's promotion of its capital town Barcelona as the main destination detracts from a precise image of the region as a whole and of its gastronomy.