What is it about?
Nine theatres and their nine websites, all are from Cracow (Poland) but differ in website layouts and theatre style. I study their symbolic messages and User Experience. What kind of theatre is "X" and do you find something to confirm that in it's website? - that's the main question in this research. I use technique called concurrent think-aloud protocol to find answers. Full text is only in Polish.
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Why is it important?
Symbolic messages were depicted based on the Theater Scena STU website. The user's individual characteristics, emotional attitude and elements brought by the user-website interaction were found to be the factors influencing the symbolic messages. It was discovered that the positive assessment of the website usability does not necessarily lead to the expected symbolic message.
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This page is a summary of: Przekaz symboliczny i podejście User Experience na przykładzie serwisów internetowych teatrów krakowskich, Zagadnienia Informacji Naukowej - Studia Informacyjne, September 2017, Polish Librarians' Association,
DOI: 10.36702/zin.354.
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